Legal
Disclaimers
Important limitations on scans, reports, AI tools, advertising, and press services. Last updated: 31 July 2026.
Quick Answer — Do scan scores guarantee rankings?
No. Scores reflect on-page signals associated with AI citation readiness — not guaranteed rankings, traffic, or revenue. All AISW tools and deliverables are directional consultancy guidance, not professional legal or financial advice.
Free Brand Summary
The complimentary Digital Authority Assessment on your homepage is a diagnostic — the first stage of a professional consulting engagement, not a standalone “SEO grader.” Scores reflect crawl-based signals at the time of analysis. They do not guarantee search performance, AI citation, traffic, or revenue.
Outputs are produced using our Digital Authority Framework™: recognised practices in website architecture, accessibility, search visibility, and AI-readiness, translated into plain-English business guidance. Technical detail may appear in expandable sections for developers; business owners should rely on the commercial explanations, not raw technical labels alone.
AI Search Blueprint™ & Reports
Blueprint and studio deliverables are based on information available at the time of analysis. Recommendations require client implementation. Outcomes depend on market conditions, competition, and execution quality.
Build My Brand & Brand Entity Plan
Planning products define strategy and sequence — they do not include live website build, profile setup, or guaranteed business outcomes unless a separate implementation agreement is signed.
Digital Growth Advisor
The on-site Digital Growth Advisor provides consultative educational guidance about AISW services and digital visibility concepts. It is not a substitute for professional legal, financial, or specialist advice. It does not guarantee rankings, AI citations, traffic, or revenue. Verify important decisions with the studio directly. How messages and visitor profile data are handled is described in our Privacy Policy.
Paid Advertising
We do not guarantee ad approval, ROAS, cost per lead, or account status on Google, Meta, or other platforms. Ad spend is typically paid directly by the client to the platform unless otherwise agreed.
Backlinks & Press
Backlink replacement guarantees apply only as stated on service pages and subject to publisher availability. Press distribution does not guarantee editorial coverage, syndication, or permanent placement.
Case Studies
Case study metrics reflect specific clients at stated dates. Past performance does not guarantee future results for your business.
Full terms: Terms of Service · Refunds